Wacky Math of Social Media

What’s with the wacky math of Social Media nowadays?  What do I mean by wacky?  Well, according to Social Media sites, 1+1=30,000.  Basically, what it boils down to is one person makes a post, then shares it, then another person shares it, then two more, until it balloons.  Here’s an excerpt from a great article on this…

“Social media is a funny thing. The math within social media marketing works as if it is out in the cosmos, where time and space are bent. What am I talking about? Well, some of the normal math found in business, either it just isn’t applicable in social media or the normal way we think about calculating it offline is very different to how it actually works within the social graph.

Years ago we heard that if you had an unhappy customer they would tell 10 people and how damaging that would be to your company. They said if you created a happy customer, they would at least tell 1 to 2 people. Boy have those days disappeared!”

Click on the image to read the full article…

Using Klout For Business?

Klout is a fairly new measurement tool.  What do I mean by measurement tool?  Klout is a website that measures your success on other networks via an Algorithm.

Using a series of different measurements, Klout comes up with your Klout score.  My Klout score is currently at 63.14 out of 100.  Which isn’t too bad.

Klout Roger Hoyt

Measurements are taken over a 90 day period and statistics are gathered from all of your connected networks.

According to Klout – True Reach is the number of people you influence, both within your immediate network and across their extended networks.   Mine happens to be at a 3k Reach and will continue to grow as I expand and learn.

Amplification indicates how much you influence people.  I currently have an amplification score of 100.

Network Impact measures the influence of your network.  The Network score could be a little better, coming in at 54.  That’s obviously an area that I have to work on.  Especially if you want to be in business for yourself or make money online in any way.

Now, I’m not exactly a Klout expert, but I know enough to get around.  If you’d like to learn more about Klout and Twitter.  You should head on over to Michael Q Todds Blog/Website.

Michael Q Todd

Klout

Image thanks to Speak Social