Wacky Math of Social Media

What’s with the wacky math of Social Media nowadays?  What do I mean by wacky?  Well, according to Social Media sites, 1+1=30,000.  Basically, what it boils down to is one person makes a post, then shares it, then another person shares it, then two more, until it balloons.  Here’s an excerpt from a great article on this…

“Social media is a funny thing. The math within social media marketing works as if it is out in the cosmos, where time and space are bent. What am I talking about? Well, some of the normal math found in business, either it just isn’t applicable in social media or the normal way we think about calculating it offline is very different to how it actually works within the social graph.

Years ago we heard that if you had an unhappy customer they would tell 10 people and how damaging that would be to your company. They said if you created a happy customer, they would at least tell 1 to 2 people. Boy have those days disappeared!”

Click on the image to read the full article…

Using Klout For Business?

Klout is a fairly new measurement tool.  What do I mean by measurement tool?  Klout is a website that measures your success on other networks via an Algorithm.

Using a series of different measurements, Klout comes up with your Klout score.  My Klout score is currently at 63.14 out of 100.  Which isn’t too bad.

Klout Roger Hoyt

Measurements are taken over a 90 day period and statistics are gathered from all of your connected networks.

According to Klout – True Reach is the number of people you influence, both within your immediate network and across their extended networks.   Mine happens to be at a 3k Reach and will continue to grow as I expand and learn.

Amplification indicates how much you influence people.  I currently have an amplification score of 100.

Network Impact measures the influence of your network.  The Network score could be a little better, coming in at 54.  That’s obviously an area that I have to work on.  Especially if you want to be in business for yourself or make money online in any way.

Now, I’m not exactly a Klout expert, but I know enough to get around.  If you’d like to learn more about Klout and Twitter.  You should head on over to Michael Q Todds Blog/Website.

Michael Q Todd

Klout

Image thanks to Speak Social

Empire Avenue New Dividends Changes

Recently, Empire Avenue made a few changes to how the Algorithms work.  In other words, many people who were gaming the system, should see a bit of change in their dividends.  If you’re posting 200-400 post a day to Facebook and wonder why your dividends have changed, this is why.

The short answer.  Rather than make a long lengthy blog post like the EAv team did, I figured I’d shorten it a bit.  With no further ado, here are the changes.

Empire Avenue: Login and do some transactions (even if you just buy or sell one or two users) regularly. Send shareholder mail and be active in your communities, and get others to respond to your posts.

Facebook, Facebook Pages: Post statuses. The more comments and likes you get on those statuses, the better.

Twitter: Post tweets. The more people retweet you, the bettter.

Flickr: Post photos. You don’t need to post 200 photos every day, just get people to interact with the ones you do post through their comments and favorites.

YouTube: Post Videos. Again, no need to post 20 videos a day, just get people to interact with the ones you do post through their comments and favorites.

Foursquare: Check in to locations. Busy, verified locations (like those with specials) are worth much more than frivolous ones like “my basement”. Write tips, and get others to complete them!

Instagram: Post photos. The more comments and likes you get on those statuses, the better.
WordPress: Post blog posts, and get others to comment on them.

LinkedIn and Blogs: Due to limited available information about these connections, we pay a lower, fixed amount for Blogs and LinkedIn. They only contribute to your earnings if this amount is among your top five earnings.

All Networks: Your earnings and dividends will increase as you increase your Network Score.

Many of you have noticed that how EAv worked before is that the content changes would be effective every couple of days.  Notice, the big drop you had after being away for the weekend.  They’ve changed that.  Now, it’s going to make changes based on Several Weeks of activity.  Which is a great game changer.  This will factor in your lack of weekend activity and average it all out.

What are your thoughts?  Will this make EAv a better system?  You know longer have to make 200-400 post a day to have great dividends.  Just getting people to interact with you is a much better approach and a great key to survival on EAv.  You may have noticed top players such as e(Pirillo) skyrocket their dividends.  This is because they have a lot of community interaction.  Especially on Youtube and Facebook.  This is key.